Treacy, Michael <br/><br/>
The discipline of market leaders :  choose your customers, narrow your focus, dominate your market / 
Michael Treacy, Fred Wiersema 
 - Reading Mass :  Addison Wesley,  1995 
 - xvi, 208 p. 
<br/><br/><label>ISBN: </label>0-201-40648-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Calidad de Productos -<br/>Competición -<br/>Segmentación de Mercado -
<br/><br/><label>Dewey Class. No.: </label>658.8  / T784d